Staged Homes Sell 25% Faster: Here’s How to Get Started

Trish Lowe  |  May 5, 2023

Staged Homes Sell 25% Faster: Here’s How to Get Started

If you have decided now is the right time to sell your home, you may have already started comparing listings in your local market. But attracting buyers involves more than just pricing your home correctly. One commonly overlooked method to make your home stand out is home staging. Staged homes can spend up to 50% less time on the market than other homes. Not only do staged homes sell faster, but they also tend to attract better offers. Staging can highlight what is unique about your home and showcase it with a quality presentation.

What is home staging?

Staging refers to the process of preparing a home for sale by remodeling, redecorating, and upgrading the look of your home to be more attractive to buyers. Home staging allows potential buyers to visualize how your home will look without the distraction of your personal influence. Staging is more than just cleaning and polishing. Staging involves extensive depersonalization and cleaning of a home to present it as a showroom-quality experience. The goal is to make buyers forget your home is a lived-in space. Home staging is a business unto itself these days, where you can hire consultants and designers to declutter, repaint, change fixtures, and alter the overall design of your interior.

How to get started

Whether you decide to hire a professional or do it yourself, there are some basic steps you can take to prepare your home for the staging process.

Planning

Every good result starts with a good plan, and staging a home is no different. Visualize what you would like to accomplish and the overall scope of your project. Home staging done right can offer an entirely different feel to your home. To make things simple, start with one room at a time. You may consider the theme of the room. If you are repainting, you should choose an appropriate color palette. This is a great time to get involved with a consultant or interior designer. Homeowners can expect to spend anywhere between $500 to $5000 to stage a home. Of course, this depends on many factors, such as the size of your home for example. On average, expect to spend about $500 per room if you plan to hire a design consultant.

Deep cleaning

While cleaning your home might be an obvious step if you intend to sell, you need to do some things differently when staging a home. Deep cleaning can involve detailed areas such as baseboards, ceilings, fixtures, windows, and carpets. If doing it yourself seems a bit overwhelming or you don’t know where to begin, it might be time to hire a professional.

Clean out your storage

When preparing your home for staging, it may be tempting to store your personal belongings in closets and storage spaces, but this is not the best idea. Closets and storage spaces are one of the first areas that potential buyers will want to see. You will want to empty your storage so anyone viewing your home can visualize how their belongings will fit inside. Empty spaces, walls, and closets will immediately give the impression of a showroom home and establish a good first impression with your buyer.

Depersonalize

Similar to how you cleaned out your storage, you now need to do the same for your walls, shelves, and countertops. Box up any photographs, keepsakes, and collectibles. Take your pictures and artwork off the walls. Here, your goal is to show as much white space as possible. The more something expresses your personality, the more it detracts from the staging experience.

Don’t ignore the exterior

While staging is mostly concerned with aspects of interior design, be sure not to neglect your home’s exterior. The outside of your home will be the first thing potential buyers will see if they plan to take an in-person tour. Consider any repairs where necessary. Carefully inspect your landscaping, concrete surfaces, gutters, shingles, and anything else that might be damaged. Take the extra time to repair and polish your exterior so buyers will be excited to see the inside of your home.

Why you should consider staging your home

Staging a home is an investment and, when done right, will take plenty of time and effort. But your reward comes from having the confidence to proudly show your home and know your asking price is well-justified. Not only will you see the return on your financial investment in the sale price, but you will also likely benefit from a faster sales cycle.

Boost your online presentation

The first place your home is likely to be found is through an online search. This will be your first opportunity to show your potential buyer that your home is something special. Hiring a professional photographer should also be a part of your staging process. A professional will understand how to showcase the best parts of your home that entice buyers into wanting to see more.

Creating a themed environment

When you are staging a home, it can be an opportunity to be creative. You can use elements such as paint, wallpaper, flooring, fixtures, and lighting to create rooms that are evocative of various moods. Different rooms can convey emotions that make you feel calm, relaxed, positive, and energetic.

Investing in home staging to increase profit

Remember that you are investing in a financial return, so be sure to account for your hard work and any money you spent in your asking price. If done properly, a staged home that offers a professional showroom experience will justify your asking price or even reward you with a higher offer.

Staging your home is an important part of the sales process, but it is just the beginning. You will also need the help of an experienced Realtor. If you have questions about Montclair real estate or Briar Chapel luxury homes, please contact your local agent Trish Sweeney-Lowe and the Trish Lowe Group.




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At The Trish Lowe Group, we've helped our valued clients buy and sell their single most important purchase – their homes – across Chapel Hill and the Greater Triangle region. We have a proven track record of over $140 million in gross sales of real estate at The Preserve at Jordan Lake, Montclair, and Briar Chapel. We would be honored to work with you on your own real estate journey.